How can a crowded, slow stadium entry become a seamless, engaging digital journey?
In this case study, discover how elm partnered with a leading national sports organization to redefine the fan experience through smart, integrated digital solutions—boosting engagement, reducing friction, and aligning with Saudi Arabia's Vision 2030 for world-class sports events.

Client Background:

A leading national sports organization overseeing large-scale sporting events and venues in the Kingdom, aligned with Saudi Arabia's Vision 2030 objectives to grow the sports economy and elevate quality of life.

Business Challenge:

The client faced operational challenges in managing large crowd flows, long entry times, and inconsistent fan engagement. Legacy systems were fragmented, and there was a lack of real-time data to support decision-making and enhance the visitor experience. 

Solution Overview:

elm led a comprehensive transformation program to redesign the digital fan journey across the stadium lifecycle. This included implementing integrated digital ticketing, smart access control systems, crowd intelligence platforms, and mobile-based fan interaction tools. Operational dashboards were also introduced to enable real-time monitoring and analytics.

 The Impact:

The engagement led to an improved fan experience and a significant boost in fan satisfaction and digital adoption. The platform equipped the client with actionable data insights to enhance future event planning. This success positioned the client as a pioneer in digital sports experiences, in line with Saudi Arabia's ambition to host world-class sporting events.​