State-of-the-art technologies provided by Artificial Intelligence (AI) in its latest art revolution...
It is all started when a painting drawn by AI won an art award in a competition held by the Colorado Museum, causing a stir around the world. How could writing a sentence of a few lines take hours of manual effort from humans? Rather, the matter has reached the point of developing applications with this technology and introducing them to the public to reduce a lot of human effort in the field of design, writing, and analysis of multi-format data, and much more.
Are people now afraid of what they have created?
It is said that “man is the enemy of what he doesn’t know.” This explains the very hostile beginning of the AI revolution on the part of humans. We may guess the nature of these fears that repeatedly appear with the emergence of modern technology. In the first place, AI was designed and developed to improve many vital and social fields, including marketing and creativity. AI has enriched this field with many new applications that are based on the use of AI techniques to analyze data, identify new trends and fads, and enhance human interaction with products and services.
Accordingly, AI will not completely replace humans in creativity and marketing, as creativity and marketing are two fields that require human awareness of emotions, feelings, and other human interactions, in addition to the ability to think creatively and innovate; however, it can be used as a tool to improve work and analyze data faster and more accurately, which enables humans to focus on other creative and interactive tasks that they are better at than machines.
Instead of assuming that it will replace human jobs, it becomes clear to us that it will help the owners of these jobs work with more efficiency and less effort and time than before, as marketers and companies will be able to analyze data better and identify new trends faster, which will help them improve the user experience. AI can improve marketing processes, enhance customer experience, and significantly increase revenues, including:
Analyzing big data in markets and consumers and turning it into valuable information to improve marketing strategies and boost creativity.
Advertising and Digital Marketing
Improving digital advertising and marketing by analyzing data, identifying target audience, and improving advertising and marketing efficiency.
Audio and Image Analysis
In advertising and creative content to understand feedback and analyze needs and desires of the audience.
Assisting in the development of advertising and marketing creativity through analyzing data and recommendations and identifying new trends.
Communication with Customers
Improving customer experience by communicating with them in personal ways and providing the appropriate creative service that is responsive to their needs.
In conclusion, AI will affect the way we work in marketing and creativity; nonetheless, it will not completely bury any jobs. It is worth mentioning that it will be the right-hander for the workers in this field,
and they should not fear the tool, but rather master it!
Are you one of those who will fear this technology or master it?