The Royal Commission for Makkah City and Holy Sites signed an agreement with Elm, a company specializing in digital solutions, with the aim of creating an integrated digital and logistical system that integrates with the various transportation tools in Makkah.
The agreement was signed on the sidelines of the Conference and Exhibition of Hajj and Umrah Services that was held in Jeddah under the patronage of Prince Khaled Al-Faisal the Advisor to the Custodian of the Two Holy Mosques and Governor of Makkah region, and organized by the Ministry of Hajj and Umrah. Gathering experts and those interested in Hajj and Umrah services, in the presence of a large number of ministers of religious affairs in the Islamic world, and with the participation of a number of government and private agencies.
Eng. Abdul Rahman bin Farouk Addas, CEO of the Royal Commission for Makkah City and Holy Sites, explained that this agreement comes through the Unified Center for Transport (Makkah Transport), as it seeks to unify planning for various transportation projects to ensure the required capacity to meet the aspirations of the Kingdom's Vision 2030. He pointed out that the agreement includes some services and projects, including an operation center to manage the mobility in Makkah, as well as other services that will contribute to promoting economic diversification and developing services in Makkah region and the holy sites.
For his part, Dr. Abdul Rahman bin Saad Al-Jadhai, the CEO of Elm, said that this agreement confirms Elm's interest in contributing to the development of services in the Holy City and the Qibla of Muslims by harnessing its expertise and innovative capabilities in the areas of transportation and logistics to help facilitate the quality of life for beneficiaries. And that this agreement works to provide an integrated digital and logistical system to cover the entire movement and stopping of individuals and vehicles and integrates with the various transportation tools in Makkah.
Pointing out that the agreement mainly focuses on the scope of the unified Makkah transport services platform and the application of the "Mobility as a Service" (MaaS) concept, which aims to increase the efficiency of the transportation network and its absorptive capacity, as well as ensure a smooth experience for all transport users.
Regarding the participation of "Elm" in the Hajj and Umrah exhibition and conference, Dr. Al-Jadhai said that the company puts its strategies to contribute to the development of services in the Hajj and Umrah systems, which led it to participate in the exhibition through its pavilion to display its innovative services in the field of servicing pilgrims, in addition to its keenness to participate in one of the workshops, where it has great experience in the fields of Hajj services, digitizing them and engineering their procedures.
Elm focuses on investment and cooperation to create a solid and sustainable economy, contributes to speeding up the process of economic growth through digitization processes, and creates future opportunities to enhance development and open new economic possibilities for a sustainable economy in the long term.