Elm, under the leadership of Alameen Shawqi Al-Hazmi, CEO of the Integrated Solutions Group, and Catrion Catering Holding Company, led by CEO Wajdi Mohammed Al-Ghabban, have formalized a partnership through signing a Memorandum of Understanding (MoU) at Catrion's headquarters in Jeddah.
The primary objective of this MoU is to facilitate collaboration between Elm and Catrion across various business and service sectors. By leveraging their respective strengths, Elm and Catrion aim to enhance their value propositions, thereby ensuring mutual benefits and advancing the interests of their stakeholders.
Majid bin Saad Al-Arifi, Vice President of Marketing and spokesperson for Elm, underscored the profound significance of this MoU, emphasizing its potential for both companies to leverage their expertise across diverse domains. He outlined the breadth of collaborative opportunities encapsulated within the MoU, spanning management, digital, and operations consulting, as well as encompassing digital platform development, evaluation and development of human capital, initiation of data analysis initiatives, and the integration of cutting-edge technologies such as artificial intelligence, machine learning, and drones. Additionally, the MoU aims to explore possibilities for the total or partial management and operation of services, including field workers and public-facing services, with the objective of enhancing operations through the application of advanced technologies.
Catrion and Elm are leaders in their respective fields. Catrion specializes in providing in-flight catering services and has expanded its operations over time to include retail, catering, and facility management sectors. On the other hand, Elm specializes in delivering evidence-based, data-driven economic solutions aimed at identifying projects that foster opportunities for the Kingdom's economy. By leveraging cutting-edge technologies, Elm accelerates economic growth and strives to establish a robust, sustainable economy in the long term. Moreover, Elm pioneers proprietary solutions and innovations to bolster its expanding role in advancing technological infrastructure and developing an integrated digital that encompasses various critical sectors.